Facebook marketing was once simple and straightforward, but since drastic changes have occurred over the past few years (the great Facebook-Apple transparency battle comes to mind), businesses have been struggling to keep up. Facebook often wants you to “pay to play,” or spend money on its advertising tools in order to reach people — sometimes the very people who have already liked your page.
Hashtags started as content-classification and grouping tools on Twitter. But, their application has widened by miles since then. Today, social media campaigns are incomplete without hashtags. However, not many social media pros understand the importance of hashtag tracking. Sound familiar? If you’re one of those marketers who’s not using hashtags strategically, your marketing efforts might … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top pick? The best blogging platform for most people is Wix. I’ve been making a good living as a blogger for more … Read more
If you run any sort of website or blog, you probably think about traffic a lot. You might even be obsessively checking your daily organic traffic, looking to see how many new visitors came to your site. At least that’s what I used to do, every time I published a new blog post. However, increasing … Read more
On February 10, Google announced that a new ranking signal, Passage Ranking, went live for US-based searches in English. Passage Ranking is a new approach Google developed to identify and rank relevant passages within web pages in search. In its October 2020 announcement of the new feature, Google highlighted how Passage Ranking can help surface … Read more
There’s no getting away from it, backlinks are still a HUGE part of SEO. Bottom line: if you want to rank highly in search, you’ll need to build links to your site. But let’s face it, link building can be tough. So here’s the good news: In this guide we’re going to walk through some … Read more