Are you new to the startup game, and even newer to the content marketing game?
Facebook marketing was once simple and straightforward, but since drastic changes have occurred over the past few years (the great Facebook-Apple transparency battle comes to mind), businesses have been struggling to keep up. Facebook often wants you to “pay to play,” or spend money on its advertising tools in order to reach people — sometimes the very people who have already liked your page.
Effective SEO content marketing has the power to pull a business out of search obscurity and place it into the limelight of high page rankings. However, many businesses that try their hand at SEO-driven content find themselves disappointed by initial results and end up believing it doesn’t work.
From big trade shows like IBM’s Think Digital, to webinars, to cozy Google Meet sessions with small groups of industry peers, all conferences are now digital conferences. And that levels the playing field in a lot of ways. Companies that normally lack the means to book a venue and host a conference can now plan … Read more
Sorry to break it to you, but even your most loyal customers don’t want to hear about your brand all day long. What your audience won’t mind, however, is leaning on your social channels, newsletters, blogs and other outlets as sources of valuable, relevant information. Hence why content curation is the yin to content creation’s … Read more